An interesting research for the trends of buyers of new cars in Europe was recently launched by Ford Motor Company. Two of the findings of Ford Car Buying Trends 2014 held in 22 countries throughout Europe, impress with the result obtained. The first is the demand of sunroof installation. The survey showed that residents of the warmer countries of Europe are among the most reluctant to buy a car with sunroof. In contrast buyers of Norway, which is better known for snow than the sunshine, were among the most eager to buy a Ford with sunroof, just a bit more than the French. Residents of the icy Norway also appeared more willing to buy a Ford with automatic A/C, more than the Belgians and the Dutch. Drivers with greater preference for the mechanical air conditioning system were the Turks and the Spanish.
Sunroof
Sunroof
The second conclusion is that the white color topped the black last year as the most popular car color across Europe, according to an analysis of more than 500,000 vehicles Ford sold in Europe last year. Soaring customer preferences in recent years show the brown and orange car colors. Across Europe, the most popular colors are white, black and gray, with each of them to be the top choice of every country except Ireland, Poland and Romania where the predominant choice is silver, the fourth most popular shade in Europe. Turkish buyers are by far the biggest fans of white , with a preference of 55% in the new Ford sold there. The British car buyers, are perhaps influenced by the red uniforms of the British soldiers, and are more willing to Europe to buy a red Ford. While Romanians show a greater tendency to blue. The Norwegians, on the other, love brown cars more than any other country.
Bugatti White
Lamborghini White
Regarding the dilemma, gasoline or diesel in with overwhelming 99% of customers bought a new Ford car with petrol or diesel engine, while less than 1% chose models with alternative fuels. Gasoline is the fuel chosen by 58% of European drivers. In no other country of the gasoline engine is not as popular as in Russia, where gasoline vehicles collect 97%, followed by the Czech Republic and Finland. The diesel engines are more popular in Turkey, followed by Italy and Portugal. Finally the whole of Europe, half of car buyers choose 5 door versions, 35% prefer wagon and the remaining 4 door models are more popular in Turkey, where they constitute 84% of sales, followed by Russia and Romania.
Seat 5 door
Wagon
View more here: The refreshed Ford Focus | Aggressive design, The new Ford Mustang | Detroit show.
By Nicole P.
