And the results of the “Best Green Global Brands 2012 “, takes the brand in the global ranking on sustainability.
Raised arms and a broad smile for the team of Volkswagen, which was voted as one of the most environmentally-friendly brands in the world. The investigation of the consulting firm Interbrand, which also draws the popular Best Global Brands Report, examined one side of the concrete initiatives undertaken by leading companies in the field of environmental protection and sustainability, the other was the perception of over 10,000 consumers in the ten major industrialized countries around the world.
This year, the German brand raised two positions on the basis of performance data analysis by the consultants of Deloitte by only using 82 criteria for evaluation and consumer opinion on the credibility of the “green” measures. The fourth place achieved by Volkswagen is the best ranked among all German automakers.
Luca de Meo, the Chief Marketing Officer of the Group and of Volkswagen, commented: “This is a great result for us. The progress compared to last year shows that we are on the right track. We will continue to be grouped under the “Think Blue”. All initiatives of Volkswagen are in favor of the environmental sustainability and to pursue with determination the objective of the Group to become by 2018 the greenest car manufacturer in the world.